The Nitty Gritty by MaryAnn Faubion Kohl
Copyright © 2006 Bright Ring Publishing, Inc. All rights reserved.
1. You gotta have heart!
- Believe in yourself, in your book.
- Missions statements and goals: I believe deeply in bringing good things to children.
2. Be realistic...
- About yourself, your book, and what being in business means.
- You gotta have heart, but you gotta have time, a realistic look at business, and some money to get you started.
- In the beginnings
- Later ons
3. Be ethical, responsible, generous
- Accept responsibility when you're wrong – and then Fix It but don't give up when you're right.
- Do what you say, and always say thank you.
4. Make friends...
- with the people with whom you interact
- build relationships to count on over time
5. Focusing - a formula for success
6. Staying small, staying profitable, (and staying realistic!)
7. Distributors - a big decision
8. Hiring others
- someone with knowledge - yes! that means you have to pay them!
9. Giving away books and the discount issue
10. Build a customer list
- and treat them like friends
11. Expanding the touch
- Writing for magazines
- Guest on television
12. A Gimmick...and other branding successes.
Copyright © 2006 Bright Ring Publishing, Inc. All rights reserved.
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